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Seasonal ASO — An approach to start your downloads

ASO and choosing the right keywords for your apps are always hectic for indie developers. Indie developers have no such huge marketing budgets, nor there games such high-end games that they catch the market so ASO is their most powerful tool to compete in the market. Normally, app store optimization or ASO is a research of optimum keywords but a same keyword will not work every time and it strongly depends on the trends on app store or play store. The trend on App store or Play Store also having a strong relation with real world, and changing with the events, four seasons and festivals etc.

Let me give you some examples of such trends in the stores. In summer people love to play hunting games or games on the beach, Jet Ski driving etc. In winter people love to play games in snowy environments, snow excavators, snow blower trucks, racing games in Snow Mountains and that type of other games. In special occasions like Christmas people love to play games developed on the theme of Christmas. On Halloween zombie games are trending every year, even Subway Surfer was also updated for Halloween version.

In short, let me conclude the topic that ASO is not what you do single time for your app, but you have to update your ASO for seasonal changes and that’s why I named it seasonal ASO. Redesign your app for black Friday, Halloween or Christmas or whatever the occasion is, and also make the necessary changes in you ASO. Make sure you do it intelligently 🙂

Muhammad Hilal

You Should Give Up!

You Should Give Up!

Sounds strange? Yeah definitely. That’s great.

You must have heard of a lot of people saying the opposite, Never Give Up. Steve Jobs, Muhammad Ali, Jack Ma, Churchill and a lot of people thought that pure perseverance and the courage to never give up is the key to success. I am not that courageous to counter what they said; but having the right to have my own opinion, so taking full advantage of that.

To be a successful man you should give up on a lot of things to stick with that one thing that you should focus on. Never give up on your dreams, for achieving your goals you should give up on all secondary things that doesn’t matter that much in your life. Although you love your hobbies, watching your favorite TV shows, watching late night sports, outing with friends, partying with buddies on birthdays and festivals. But you have to give up on all these things which can even cost you your relationships with friends or special friends, but the worst thing about journey to success is that it leaves you alone on the journey and very few will accompany you and support you.

The most important thing you give up is your emotions. Happy, sad, angry, love, hate etc everything that comes in your way should be placed secondary, everything should be placed second to your dreams. In every situation of life, no matter what happens the only thing for which you will give your 100% is you passion.

To never give up on your dreams, You should give up every other thing that is stopping you from achieving your goals.

Family and relationships are very important in life, but if they stay with you in your journey, they are yours. If not, don’t waste your time with secondary things.

Fathers are not ATM Machines!

Mentors, teachers, elders, well-wishers, coaches, and every person who help is in our life to learn and grow are more important than any wealth, money or some tangible assets. We all are seeking mentorship from experts in our field, and help us grow in our life. The role of a coach or a mentor can’t be ignored in business, education, sports, and fairly in every field of life, and we should value them as they guide us as per their experience in practical life, and more often we do, BUT 1 coach, mentor, teacher, well wisher than we should value above all mentors, and seek advice and guidance from him but we don’t. He is the person who you can trust blindly, he is probably the only person in this world who want you to surpass him in success and growth, BUT we don’t know the value of that mentor, He is the FATHER.

Fathers are the most selfless beings for their kids (after mothers of-course) who always strive to raise their kids in the best possible environment, dress them in the best possible he can afford, feed them the best he can afford, give his kids everything he can, except the most precious thing that the younger generation don’t value. Now a days FATHERS become ATM machines, but they not. Fathers are a treasure of knowledge, wisdom, and selfless love, and should be taken accordingly, they want you to have more than they have and sacrifice his life for your future.

There may be fake mentors, fake well-wishers and people who can advise you that can harm you rather than guide you but the mentor, coach and well-wisher who can be trusted blindly is your father. Why this huge gap between our younger generation with their parents, there is generation gap and may be some points of contradictions and with completely opposite point of views but that should be taken positivley. This gap should be reduced to uplift the wisdom of our younger generation and get this nectar of wisdom of our older generation.

This gap has created so many problems in our society, specially the trust deficit between the two generations. “I will tell your father about this” is a threat for our boys and girls when they make a mistake which should a statement of relief and comfort but lack of discussion about problems and mistakes made us so distant from our fathers even under a one roof, that the person who should hold us during our hard times is feeling a threat when we need him the most.

To summaries it, Fathers do love their kids, they know that children do make mistakes both big and small, and they understand better than you who to rectify a mistake, TRUST THEM.

UX is not just Design, It’s Experience.

What is UX? is it something related to designing, and you need to be a graphics designer to be a UX designer? Normally UI designers write UI/UX designers in their CVs.

Well there are a few concepts I want to share with you guys based on some studies, experiences and sessions with experts.

There are 2 very important fields in UX, one is UX researcher and one is UX designer.

Being a UX researcher we normally learn it from scratch, but 2 field from academia helps in a lot to be a UX researcher, one is Data Science and other is Human factor psychology, in which the later is the base for getting quality data and former is used to analyse the factors and its impact.

Being a UX designer, you normally use the research of UX researchers and design an experience based on that data. Although it’s coming with experience but suggested field for study to be a UX designer is Experimental psychology.

UX revolves around users, human beings and the behaviour of human beings and how they respond to each and every action. Sometimes concepts of psychology and real users data is in conflict and everyone has different approach to it, to adopt which which one? Human psychology changes with time and can only be predicted by Data, so I will suggest go with the data.

Last but not the least, a single person may be a UI and UX designer, can be expert in CX and BX too, based on his expertise. But better we keep every experience separate, and not merge it with other if we work in just 1 one the mentioned fields.

Thank You

A letter to my One year old SON

My dear Son,

I may be alive or dead by the time you step into your practical life, I want to talk to you when you will be in your early 20s but nobody knows the future. I want to share some of my thoughts and opinions and you have equal right to agree or disagree but as a son you must listen to me for a few moments.

You are only 1 year old and you will not remember these days when you grow up. I am a struggling entrepreneur and often out of city for weeks and months and I am not giving you time that you need and I am sorry for that. Your mother is an exceptional and inspirational lady, always seek her advice and try to do what she advise you. I know she will support you what you do as she did (and doing) for me, but ask her before taking any step in your practical life. Always listen to your mentors and think wisely before you act.

Dear Khubaib, you will face hardships in life but don’t forget that nothing great can be achieved without hard work and perseverance. Once you find anything that fascinates you and your interests develops in it, no one should stop you from doing it. You must be rock solid in your belief, no matter you fail or get success but the only thing in your hand is to give your 200%. Challenge yourself in each step of your life and work more than you can. You will encounter naysayers and pessimistic people in your life and those should be your motivation for achieving the impossible. Failures are the most talented teachers you can ever have, but not learning from failure is wasting a big part of your life. Luck often help those who don’t rely on it, Allah help those who want to help themselves.

Have a strong character, talk less and wisely. Be fair and sincere in your relationship with friends, relatives and your life partner. Give foremost importance to your family as no one can stand behind you more than your family. My uncles love you a lot, always respect them. I am single son of my parents but I love my cousins, they are your uncles. Respect your teachers, mentors and always try to help the poor and needy in your circle. Don’t get fooled by the glamour of the society, have a simple heart and love to live with simple life style. Enjoy your life to the fullest but not on the cost of hurting others.

With love,

Hilal