ASO is Magic?

If you ask me this question about app store optimization, my answer will be a straight “NO”.

Quality, controls, game play interactivity, addictive factors and graphics are all the factors that developers are focusing on while developing games for mobile devices. With immensely increasing revenues from mobile games which is predicted to reach $100 billion in next few years, many leading companies in IT Market focusing on mobile apps and games. Stories of a lot of indie game developers are there to motivate young entrepreneurs and developers to step into the market, but its not only the technical skills of the developer that can guarantee the success of games or apps in the market. You can recall some hits like flappy bird as a great success but luck is there to help some but not all.

“Luck often helps those who don’t believe in it.”

Today I am going to discuss a few factors in brief, based on my experience and study in this field which supports strong ASO to become a success in game development. In this article I am going to discuss the most important triangle in apps business.“Acquisition — Retention — Monetization”


Acquisition strategy is the 1st step after development of a game. One should plan acquisition strategy according to market trends and users psychology. Targeting right audience,optimize your screenshots and graphics, target markets, and publishing the game at the right time and other aspects comes under user acquisition strategy. I will soon write about user acquisition strategies for games and apps.


After acquisition here comes retention which is the second most important thing after acquisition. In ASO we think we should care about keywords and title optimization only but to strengthen our ASO we need to focus on all factors that is necessary to get ranked on App Store. User Experience and compelling user to return to an app again and again is what matters to sustain your app in top charts. Push notifications, timely challenges, quests, and user experience are some factors that matters when you are planning for user retention strategy.


“Acquisition — Retention — Monetization” — The Most important triangle in the field of Games or apps development. I personally noticed a lot of developers who have acquired users and also maintained a good retention rate but they dump their apps with ads which is very irritating and compelling users to looks for an alternative. In-App Purchases in those apps are also unplanned, not displaying ads on proper transition points which results in losing active users of apps. Monetization is very important for sustaining apps business but too many ads cant help a developer to earn more. It needs proper planning to earn from apps for longer duration.

After planning the above 3 important strategies, next comes a few more factors that are market trends, Idea and its validation, User Experience, User Interface, Graphics. In short I will say app store optimization is no magic, you have to work hard on a lot of areas to get success. I will write about this in coming article. Till that be happy, keep learning and earning 🙂